Ineos Automotive Expands U.S. Dealership Network
Ineos Automotive, known for its rugged Grenadier SUV, has expanded its U.S. dealership network with openings in four new states.
Ineos CEO Lynn Calder told Automotive News the growth reflects the company’s commitment to increasing accessibility for American customers and competing in the powersports market.
The new dealerships are strategically located to serve key regions with strong demand for adventure-focused vehicles, Calder added, and Ineos plans to leverage its unique brand identity and innovative product offerings to attract a loyal customer base while establishing itself as a formidable player in the U.S. automotive landscape.
“We’re prioritizing the growth rate to make sure our supply matches the demand and that we grow sustainably and organically,” Allison Lind, an Ineos regional director, told Automotive News. “We don’t want to be overdealered in any situation.”
