Properly structured and presented, preloaded products offer tangible benefits every customer can use. Top trainer Gerry Gould of Product Prep shares a process that nails the upsell and avoids compliance traps.
Product Prep’s Gerry Gould knows that, once the initial thrill wears off and the weight of responsibility sets in, first-time F&I pros can start to feel overwhelmed. Keep them motivated and on track with five attainable goals.
The Federal Trade Commission has clarified the charges that must be included in every advertised price and rules pertaining to preloads, conditional discounts and in-transit vehicles. Attorney Jim Ganther breaks it down.
When F&I is laser-focused on product sales, buyer’s remorse and chargebacks are sure to follow. Gerry Gould of Product Prep shares advice agents and trainers can use to protect more customers — and your F&I teams’ paychecks.
Agent and trainers know lease customers have unique wants and needs. Yet in many dealerships, they encounter an F&I process built for sales. Reboot your leasing TO, menu and wordtracks with Product Prep’s Gerry Gould.
Sit in on a full F&I training session with Gerry Gould of Product Prep, who goes onsite at a Hyundai dealership to teach advanced service contract objection-handling, starting with the most effective response to “But it comes with a warranty.”
Product Prep’s Gerry Gould sits down with a longtime student who overcame a steep learning curve and early struggles to make the transition from sales to finance and shares tips for training newly minted F&I managers.
Ready for a fresh take on vehicle service contracts? Sell more of them! Gerry Gould of Product Prep helps you train F&I teams to plant the seed early, keep it simple, and help customers make firm decisions.
Few customers realize how much time it takes to put a deal together, and even fewer have the patience for it. Gerry Gould of Product Prep injects efficiency into the F&I process with a DMS-to-finance portal SOP.
Every agent prepares F&I professionals to handle the most common customer objections — but what about the uncommon ones? Get 10 straight minutes of advanced training from Gerry Gould of Product Prep.
