Agent and trainers know lease customers have unique wants and needs. Yet in many dealerships, they encounter an F&I process built for sales. Reboot your leasing TO, menu and wordtracks with Product Prep’s Gerry Gould.
Sit in on a full F&I training session with Gerry Gould of Product Prep, who goes onsite at a Hyundai dealership to teach advanced service contract objection-handling, starting with the most effective response to “But it comes with a warranty.”
Product Prep’s Gerry Gould sits down with a longtime student who overcame a steep learning curve and early struggles to make the transition from sales to finance and shares tips for training newly minted F&I managers.
Ready for a fresh take on vehicle service contracts? Sell more of them! Gerry Gould of Product Prep helps you train F&I teams to plant the seed early, keep it simple, and help customers make firm decisions.
Few customers realize how much time it takes to put a deal together, and even fewer have the patience for it. Gerry Gould of Product Prep injects efficiency into the F&I process with a DMS-to-finance portal SOP.
Every agent prepares F&I professionals to handle the most common customer objections — but what about the uncommon ones? Get 10 straight minutes of advanced training from Gerry Gould of Product Prep.
Does CIT stand for "contracts in transit" or "cash in today"? Stem the tide of unfunded and recontracted deals with a proven, six-step process from Product Prep’s Gerry Gould.
Does your F&I training program cover callbacks? Gerry Gould of Product Prep shares a process that leverages factors like debt to income and payment to income to satisfy bank reps and hang more paper.
Kick your F&I training program into a higher gear by acknowledging and attacking the workflow disruptions that derail the process and frustrate customers. Product Prep’s Gerry Gould has the details.
The majority of leads are generated online. Why is finance still stuck in the box? Top trainer Gerry Gould of Product Prep wants every F&I professional to write or call customers before they come to the dealership.
