RockED and Dealer Tire have forged a new partnership that will develop and launch a “cutting-edge” tire sales training program for U.S. auto dealers, the companies announced.

In a release, executives said the new initiative combines RockED’s micro-learning and gamification -based training platform with Dealer Tire’s network of dealers and tire sales expertise.

“We’re thrilled to collaborate with RockED to bring this unique training program to life,” said Chad Broski, vice president of program management at Dealer Tire. “Our goal is to help dealerships maximize tire sale potential by providing service advisors with the knowledge and tools they need to deliver exceptional service. This partnership is a significant step forward in achieving that mission.”

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