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Nov. 2, 2026

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identity resolution

  • Launch Labs Brings Household Identity and Confirmed Sales to Google Analytics

    Executives say FocalGraph Signal helps dealers match confirmed sales to the website visits and marketing spend that generated them. +

    Sep. 21, 2026

  • New Launch Labs Tool Plugs Identity Resolution Into Existing Systems

    FocalGraph Connect uses AI to help dealers identify more anonymous shoppers without replacing their customer data platforms, CRM or DMS. +

    Jul. 14, 2026

  • Report: Most Dealership Website Visitors Go Unidentified

    A new ebook details Launch Labs research that finds traditional marketing and analytics tools fail to recognize up to 85% of dealer website visitors. +

    Jun. 16, 2026

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