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Sep. 18, 2026

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SUV

  • New-Vehicle Prices Hold Steady in May as Incentives Tick Up

    Kelley Blue Book reports an average transaction price of $49,220 in May, down 0.5% from April but up 1.2% year over year amid heavier incentive spending. +

    Jun. 9, 2026
  • KBB Blames ‘Mix-Driven’ Pricing as ATP Approaches $50,000

    Kelley Blue Book reports trucks and SUVs are largely to blame for April’s average new-vehicle transaction price of $49,461, a 1.8% year-over-year increase. +

    May. 13, 2026
  • KBB: Costly Vehicles Push Average Transaction Price to $49,275

    Sales of full-size SUVs and pickups — and a decreased appetite for small cars — pushed the average U.S. new vehicle transaction price to $49,275 in March. +

    Apr. 10, 2026
  • New Vehicle Prices Dip Below $50,000 But Hit New January High

    Kelley Blue Book analysts say incentives fell and average prices set records in January, but affordable options abound in the high-volume compact SUV segment. +

    Feb. 18, 2026

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