Automotive Compliance Education (ACE) has updated its logo and launched a new website with unique experiences for agents, dealers and individual users, the company announced.

The brand refresh is ACE’s first since it was founded in 2016. The online compliance training provider’s signature gold-and-black color palette and pen nib icon remain part of the brand and its logo, but Executive Director Gil Van Over III said the website was completely overhauled to direct each visitor to the information they need to reach ACE or add the company as a partner.

“We needed a brand our agents, dealers and users could all be proud of, and we agreed our image no longer reflected our training, which is frequently updated and always current,” Van Over said.

Read more at ACE