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Aug. 9, 2026

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incentive

  • Report: More Americans Are Trading Premium Vehicles for Mainstream Models

    New JD Power data shows growing numbers of premium compact car, compact SUV and midsize SUV owners are joining a “measurable” downmarket migration. +

    Aug. 7, 2026
  • Toyota, Mazda Slip as Hybrids Drive July Sales for Honda, Kia, Hyundai

    Automotive News’s July sales report finds limited inventories have “hamstrung” U.S. Toyota dealers while competitors get a boost from strong hybrid demand. +

    Aug. 3, 2026
  • Lotlinx Q2 Report: Strong New-Car Sales Mask Deep Inventory Risk

    The latest quarterly VIN-based inventory report from Lotlinx finds rebounding sales driven by new launches but offset by persistently aged inventory. +

    Jul. 24, 2026
  • Subaru Shines as Hybrids Fuel Encouraging June and Q2 Sales Reports

    Subaru leads all manufacturers with an 18% year-over-year increase in a report full of double-digit sales gains driven largely by demand for hybrids. +

    Jul. 1, 2026
  • New-Vehicle Prices Hold Steady in May as Incentives Tick Up

    Kelley Blue Book reports an average transaction price of $49,220 in May, down 0.5% from April but up 1.2% year over year amid heavier incentive spending. +

    Jun. 9, 2026
  • Mixed Bag for May Sales as Mazda, Subaru Post Double-Digit Gains

    Sales of new Mazdas and Subarus improved by 35% and 10% year-over-year in May, leading all U.S.-facing factories as fleets helped offset flat retail sales. +

    Jun. 3, 2026
  • KBB Blames ‘Mix-Driven’ Pricing as ATP Approaches $50,000

    Kelley Blue Book reports trucks and SUVs are largely to blame for April’s average new-vehicle transaction price of $49,461, a 1.8% year-over-year increase. +

    May. 13, 2026
  • Honda Notches Sole Gain in Alarming April Sales Report

    Automotive News reports sales of new Hondas improved on a year-over-year basis in April, offering a bright spot in a report dimmed by growing affordability concerns. +

    May. 4, 2026
  • KBB: Costly Vehicles Push Average Transaction Price to $49,275

    Sales of full-size SUVs and pickups — and a decreased appetite for small cars — pushed the average U.S. new vehicle transaction price to $49,275 in March. +

    Apr. 10, 2026
  • Weak March Cools Q1 New Car Sales

    Factories sharing new vehicle sales reports with the Automotive News Data Center suffered a roughly 5% drop in total volume in the first quarter, driven in large part by a double-digit decline in March. +

    Apr. 1, 2026
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