“‘Mid’ is in,” say Kelley Blue Book analysts in their latest monthly report, which finds smaller SUVs contributing to a sub-$50,000 average transaction price. +

The Cox Automotive/Moody’s Analytics Vehicle Affordability Index increased from 35.1 in March to 35.2 in April after five months of incremental improvement. +

Automotive News reports new vehicle sales improved for Ford, Hyundai and Kia and fell by double digits for Mazda in May, dropping the SAAR below 16 million as factories scaled back incentives. +

Volkswagen will not raise U.S. new vehicle prices through at least the end of May, joining a group of manufacturers who have announced discounts and freezes as tariffs on imported vehicles take effect. +

Stellantis will offer U.S. buyers a choice between April incentives and an employee discount through the end of the month. Hyundai and Genesis prices are frozen for the next 60 days. +

U.S. new-vehicle sales reported to Automotive News showed multiple double-digit gains and few losses in March as new tariffs set to go into effect starting April 3 are expected to raise prices. +

Kelley Blue Book reports the average cost of a U.S.-sold new vehicle increased by 1% year-over-year to $48,039 in February but declined by 1.3% from the prior month. +

Automotive News reports Hyundai, Kia, Subaru and Mazda notched year-over-year U.S. new vehicle sales gains in February, including a fifth straight record month for Hyundai and Kia, led by the Genesis marque. +

NADA analysts say U.S. dealers were on track to sell 15.6 million new units in 2025 at the end of January, a fifth straight year-over-year increase but a minor letdown following a strong December. +

WardsAuto’s Alysha Webb offers tips dealers can use to counter an expected shortfall of more than 1 million off-lease units and help prevent future shortages. +