DealerOn has added OnPrompt and Sidekick, two AI-powered tools designed to help dealers understand how car shoppers discover and interact with their online profiles. +
Cox Automotive’s acquisition of Fullpath’s customer data platform and marketing automation tools will give dealers the ability to create personalized customer experiences at scale. +
Customer data management and advertising solutions provider PureCars has acquired AutoAlert, a leading data mining and customer engagement firm. +
Fullpath reports total traffic to dealer websites from AI platforms increased by more than 15 times on a year-over-year basis in January, reflecting a rare combination of trends. +
CarMax’s new interim CEO says the used car retailer will reduce its margins to lower prices and spend more money on advertising geared toward private-party sellers. +
Tesla has been ordered to revise marketing language implying its vehicles can operate autonomously or face a 30-day suspension of its California dealer license. +
NADA analysts say waning demand and affordability issues are depressing sales team earnings, Nevada leads the nation in average payroll and bigger dealers continue to gain market share. +
A SearchLab Digital study finds the average major-market auto dealer ranked No. 10 in Google search results would have to spend $2.94 million per year on PPC ads to climb to No. 1. +
Kerri Wise has joined Lotlinx as chief marketing officer, bringing 25 years of industry experience to the inventory management solutions provider as it grows and leans into AI and machine learning technology. +
DAS Technology’s Tariff Toolkit is a free marketing and communications guide for dealers seeking a competitive advantage as new tariffs on imported vehicles create a sense of confusion and urgency. +
