DAS Technology has launched the DAS Tariff Toolkit, a free, downloadable marketing and communications guide for dealers seeking a competitive advantage as new tariffs on imported vehicles create a sense of confusion and urgency among car buyers.

The toolkit offers six core strategies, each of which identifies a problem and lists available tools and tactics to reach a solution. A recurring theme is leveraging digital marketing to proactively generate leads and share accurate, timely information with prospective customers.

“Throughout every disruption — from recessions and pandemics to inventory shortages and third-party system outages — the auto industry has shown time and again that it is resilient,” writes DAS Technology co-founder and CEO Alexi Venneri in a release. “DAS has been a partner to OEMs and dealerships for over 15 years, and we continue to deliver innovative consumer communication technology to help the industry clearly share timely and relevant information to consumers.”

Read more at DAS Technology