Agents who train F&I managers know objection-handling separates the green peas from the high performers. Brush up on wordtracks for “It’s too expensive,” “I’ll take my chances” and more with Product Prep’s Gerry Gould and Damien Bullard.

Every transaction involves numbers and every customer wants a good deal. Product Prep’s Gerry Gould has an answer for every question, objection or challenge a sales or F&I pro may encounter.

F&I trainer Shelly Liggett will host the fully interactive “Stump the Pro” session for the second time at this year’s Ethical F&I Managers Conference. +