iA American Warranty Group executive and former finance manager Shelly Liggett will host “Stump the Pro” for the second time at the upcoming Ethical F&I Managers Conference, organizers announced. The three-day event kicks off Sunday, March 2, at Caesars Palace Las Vegas.

Liggett serves as advanced F&I instructor and account executive for iA American, which she joined following a successful career in retail, including a total of more than six years as a full-time finance manager at Las Vegas’s Findlay Honda and ABC Hyundai.

Liggett said EFI attendees can “expect the unexpected” from the fully interactive session, recalling the “total rush of excitement” she experienced her first time hosting.

“But that is what happens in F&I every day, the unexpected,” she added. “I enjoy the challenge of F&I in general and doing Stump the Pro is a far extreme of that challenge. Objections are something I thrive on and I’m very excited to take on that challenge once again at the EFI Conference next month.”

Conference director Tony Dupaquier, also of iA American, urged attendees to bring their most challenging F&I objections for Liggett to overcome with every tool in her arsenal, including payment relief strategies, graphs, simple logic, statistics, product knowledge and “F&I wit,” promising every F&I professional will leave with new techniques to improve their skills.

“You have to be there to witness it. No PowerPoint, no presentation, no script — a fully impromptu demonstration of F&I objection-handling in front of a live audience. It’s one thing to handle an objection one on one with a customer in your office. It is extremely impressive to see it on a stage in front of F&I pros and your peers,” he said.

For more information or to register for EFI Con 2025, click here. For sponsorship opportunities, contact EFI show chair David Gesualdo via email.