How can saying “breakdown” rather than “repair” improve service contract sales? Top trainer Gerry Gould of Product Prep shares five words to strike from your F&I wordtracks.

Every transaction involves numbers and every customer wants a good deal. Product Prep’s Gerry Gould has an answer for every question, objection or challenge a sales or F&I pro may encounter.

Do you train F&I professionals to tell customers or sell them? Get a fresh take on the menu presentation with a process honed by top trainer Gerry Gould of Product Prep.

Are your F&I teams losing sales by overwhelming customers with information? Boost your dealers’ penetration rates with a proven strategy from Gerry Gould of Product Prep.

Which comes first — finding out what the trade-in is worth or what the customer owes on it? Product Prep's Gerry Gould has the answer and the “why” behind it.