DealerOn has added OnPrompt and Sidekick, two AI-powered tools designed to help dealers understand how car shoppers discover and interact with their online profiles. +
Cars.com’s new VIN-level, AI-generated video ads are the first to be powered by demand signals from in-market car buyers and appear to be driving results for early adopters. +
Fullpath reports total traffic to dealer websites from AI platforms increased by more than 15 times on a year-over-year basis in January, reflecting a rare combination of trends. +
Alliance Creative Group has added a new, automated marketing and customer engagement solution that uses AI characters to assist dealership website visitors. +
Less than six months after a major rebrand and on the eve of the 2026 NADA Show, VMS has launched a new website built for dealers and their commercial sales clients. +
A Dealer Savvy review of 100 U.S. dealership websites finds 84 are effectively invisible to ChatGPT and other AI-powered tools consumers use to research and select vehicles. +
Deloitte analysts say dealerships and dealer websites rank No. 1 and No. 3 among resources U.S. new car buyers say they use to research vehicle types, makes and models. +
