COOPABLE, Lotlinx Partner to Move Inventory With Co-Op Funds

Mar. 12, 2026 | |

A new partnership with COOPABLE allows dealers to apply eligible manufacturer co-op funds to Lotlinx’s inventory management solutions, the companies announced.

“The co-op process can be time-consuming and nuanced, especially across different OEM programs,” writes COOPABLE CEO Mark W. Baruth in a release. “Our partnership with Lotlinx removes that burden from the dealership. COOPABLE handles the approvals, submissions and compliance on the dealer’s behalf.”

The partnership leverages COOPABLE’s service with Lotlinx’s AI-powered, VIN-specific inventory strategies and campaigns, creating a “turnkey” experience for dealers and accelerating sales.

“At Lotlinx, we’re focused on helping dealers move inventory efficiently,” says Lotlinx CMO Kerri Wise. “Making co-op easier to access is a practical way to support our clients and remove friction from their VIN targeting efforts. Co-op dollars are available, and with this partnership, it makes it faster and easier for our clients than ever!”

Read more at COOPABLE