Volkswagen will not raise U.S. new vehicle prices through at least the end of May, joining a group of manufacturers who have announced discounts and freezes as tariffs on imported vehicles take effect. +

Stellantis will offer U.S. buyers a choice between April incentives and an employee discount through the end of the month. Hyundai and Genesis prices are frozen for the next 60 days. +

Ford has launched “From America, For America,” a new campaign offering employee discounts on most of the factory’s U.S. lineup, in a bid to offset a new tariff on imported vehicles that goes into effect today. +