Ford has dropped its national “From America, For America” employee discount campaign in favor of a new incentive: zero percent financing for 48 months with zero down and zero due for 90 days. +

The latest quarterly report from Edmunds finds car buyers set new records for $1,000-plus monthly payments, 84-month terms and average amount financed, all on smaller down payments. +

Experian reports the average amount financed for a new vehicle purchase in Q1 was $41,720, with an average monthly payment of $745, up from $40,610 and $737 in the prior-year quarter. +

The Cox Automotive/Moody’s Analytics Vehicle Affordability Index decreased by 1.6% in April after hitting a 45-month high in March. Analysts blame tariffs for rising prices and payments despite strong economic indicators. +

Cox Automotive and Kelley Blue Book report March was a good month for new vehicle affordability as sales surged, income growth improved and transaction prices and payments declined. +

Edmunds analysts say 84-month loans accounted for 19.8% of U.S. new vehicle financing in the first quarter of 2025, an all-time high and a 25.3% increase from the year-ago quarter. +

Edmunds reports the U.S. auto finance market demonstrated stability in the face of uncertainty in February, with modest increases in loan cost, amounts financed, payments and terms. +

Experian reports the average amount financed in a U.S. new vehicle transaction was $41,572 in the fourth quarter, a 2.6% increase, but with a slightly lower average monthly payment of $600. +

Cox Automotive and Moody’s Analytics’ New Vehicle Affordability Index improved to 37.7 in January as Americans earned higher incomes and prices normalized following strong year-end sales. +

An eLEND Solutions survey found 90% of respondents believe AI-based pricing is contributing to inaccurate online quotes. +