The Ford F-Series, America’s best-selling new vehicle for 44 consecutive years, was outsold by the Honda CR-V in the first half of 2026 — the first time since 1981 that the F-Series has lost the top spot, according to Kelley Blue Book (div. Cox Automotive).

The CR-V posted midyear sales of 226,114 units, outpacing year-to-date estimates of 209,311 for the F-150 (and 194,807 for the Chevrolet Silverado 1500), reports KBB’s Sean Tucker, citing Automotive News’s June sales report.

Ford dealers have sold more than 34 million F-Series since 1977, including about 800,000 last year. Production declined this year after a fire at an aluminum supplier left Ford short on truck bodies.

But the CR-V’s rise isn’t purely a result of competitor supply issues: Honda says it may need to cut CR-V incentives soon as demand has tightened inventory to just a 15-day supply.

“The 2026 CR-V is an all-around excellent vehicle with a long list of standard equipment, impressive second-row space for a compact vehicle, and reliability and resale numbers most rivals envy,” Tucker writes. “It’s compact, but spacious enough to meet the needs of most buyers who only need two rows.”

Read more at Kelley Blue Book