Ignited Services Adds Credit Prequalification to Dealer Marketing Campaigns
Ignited Services has partnered with FlexPath DXP to launch PaymentIQ, a consumer qualification and payment-shopping tool designed to send shoppers who engage with digital campaigns to personalized, dealer-branded “affordability experiences” rather than the dealership’s website.
PaymentIQ is built on FlexPath DXP’s VeriQual technology, which combines phone-number-first identity verification and credit prequalification with finance source programs, vehicle inventory and personalized payment calculations, according to a release. It includes three consumer experiences: Get Prequalified, Single Vehicle Prequal and Shop-by-Payment.
“Dealers don’t need more website traffic for the sake of traffic. They need consumers who are ready and able to buy,” writes Mitch Smoot, president of Ignited Services.
A recent FlexPath DXP study found that prime and superprime shoppers search by payment nearly as often as subprime shoppers.
