General Motors’ Chevrolet division announced the launch of “The Chevrolet Experience,” a new, live training program designed to boost EV sales by educating the dealership personnel who educate customers.

“When dealers fully understand Chevy’s EV technology, they’re better equipped to sell our electric vehicles. Real-world driving experience makes salespeople more knowledgeable about both our competitors’ cars and our own,” a GM press release stated, in part, noting the response from dealers has been “overwhelmingly positive.”

The program is set to roll out in five major U.S. cities, will include more than 7,000 dealership workers and focus on delivering facts and busting EV myths, with topics ranging from charging and range to vehicle values.

Read more at General Motors