Cox Claims Industry First With ‘Complete’ Digital Sales Solution

Feb. 4, 2026 | |

Cox Automotive has released Accelerate My Deal Elite, an upgrade to its Accelerate My Deal digital retailing platform. Billed as the industry’s only “complete” vehicle sales tool, Elite adds ID verification, document upload, esignatures and delivery scheduling.

Citing internal survey data showing 28% of shoppers would like to buy online but only 7% do, executives say relying on “incomplete or disjointed” tools has held dealers back.

“Accelerate My Deal Elite fills the compliance and workflow gap that other digital retail tools haven’t been able to offer,” Jessica Stafford, a Cox senior vice president, writes in a release. “Now dealers can deliver the kind of seamless, trusted online experience consumers expect from every other part of their digital lives, all while maintaining compliance, efficiency, and the personal touch that makes automotive retail so unique.”

Executives will demo the platform and its new features — including online checkout and related website, CRM and DMS workflow support — in the Cox Automotive Village at this week’s 2026 NADA Show in Las Vegas.

Read more at Cox Automotive