Launch Labs announced the debut of FocalGraph Signal, a dealer- and marketing agency-facing solution designed to write verified household identity data and confirmed vehicle sales directly into an existing Google Analytics 4 property as standard events.

The tool resolves the households behind website sessions using the same identity graph that powers Launch Labs’ other products. FocalGraph Signal matches closed sales and service records from the DMS back to the sessions that preceded them, posting confirmed revenue to GA4 alongside existing channel and campaign data, all according to a release.

“Dealers have spent years grading their traffic on proxies, because a proxy was the only thing available,” writes Launch Labs founder and CEO Garrett Roach. “FocalGraph Signal replaces the guess with a verified household and, once the sales feed is connected, with the sale itself.”

Executives note Launch Labs built the connector on the Model Context Protocol and aligned it with Automotive Standards Council conventions, so teams can query their GA4 data in plain English and receive answers grounded in how automotive events and metrics should be interpreted.

“Better data combined with better tools to analyze that data will help dealers and agencies make better marketing decisions,” says Brian Pasch, founder of the Automotive Standards Council.

The news follows Launch Labs’ July introduction of FocalGraph Connect, which adds identity resolution to existing customer data platforms.

Learn more at Launch Labs