CarNova, a new independent dealership on Aurora, Colo.’s Havana Motor Mile, has opened its doors, introducing a novel approach to auto retail and finance that puts AI-powered tools at the center of every step of the customer experience, from initial inquiry through vehicle selection and financing options.

CarNova’s AI-powered sales assistant is designed to engage shoppers around the clock, answering questions, initiating needs discovery and helping narrow available inventory based on factors including budget, body style, features, mileage, intended use and preferred monthly payment.

In a release, executives say CarNova represents an emerging model in automotive retail: the AI-native dealership, built from the ground up around technology-assisted engagement rather than retrofitting AI onto a traditional sales process. The dealership also offers nationwide delivery and uses data-driven inventory acquisition to stock vehicles suited to its customer base.

“Customers often begin shopping outside traditional business hours, and they shouldn’t have to wait until the next day to start getting useful answers,” writes Alex Roseland, the dealership’s marketing director.

A grand opening event is scheduled for the evening of September 19.

Read more at Barchart