U.S. Ford and Lincoln dealers now have access to SelectFI’s predictive lending technology via The Shop by FordDirect, a marketplace for dealer-facing, factory-vetted tools and services.

In a release, SelectFI executives say their proprietary soft credit pull process will deliver more accurate financing offers as well as term-aligned deal structures and streamlined finance source routing in a secure, “compliance-first” environment.

“SelectFI didn’t start in a boardroom — it started in the showroom,” writes Tommy Vullo, the company’s founder. “With roots in Ford retail, I built this company with one goal: to give dealers like the ones I worked with the tools and lending relationships they deserve. Partnering with FordDirect feels like a full-circle moment.”

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