A select group of Fullpath dealers is beta testing Agentic CRM, the company’s upcoming, AI-powered customer relationship management system. Agentic CRM also will be available to demo at the 2026 NADA Show.

In a release, Fullpath executives say the new CRM is an industry first that will create a much-sought after “unified intelligence layer” that ties together multiple dealership systems.

“For too long dealership teams have been tethered to their screens, performing manual data entry instead of selling cars. The Agentic CRM changes that equation,” writes co-founder and CEO Aharon Horwitz. “Our goal was to build a system that handles the busy work and administrative tasks that slow down a sales floor, allowing human talent to do what they do best: building the meaningful customer relationships that determine a dealership’s long-term success.”

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