Interactive EQ has launched Auto IEQ, an AI-powered talent assessment platform designed to help recruiters, HR teams and hiring managers measure “soft skills” critical to success in the automotive industry, including dealerships.

The goal, executives say, is to increase efficiency, reduce turnover and lower costs. Auto IEQ also can be used to evaluate current personnel for “areas of improvement” and opportunities for advancement.

“How often have you said, ‘You never know who you’re hiring until they start working’? Abstract skills are hard to measure, and interview tools and processes have yet to address it,” writes Napo Rumteen, Interactive EQ’s founder and CEO, in a release. “Interactive EQ is the first industry-specific hiring tool to identify and measure soft skills accurately. It drives consistency in how candidates are evaluated and provides clear and meaningful insights into actual performance once a candidate is hired.”

Learn more at Interactive EQ