Lotlinx is set to launch Revive, a new tool designed to help dealership sales teams nurture, identify and reengage “closed-lost” shoppers who have returned to the market, at the upcoming 2026 NADA Show.

In a release, executives point to internal data showing 20% of closed-lost leads will visit the dealership’s website within 45 days. Revive was designed to identify and track those shoppers, send them customizable emails, and alert the dealership when they reengage.

“Not all dead leads are actually dead,” writes Lotlinx CMO Kerri Wise. “Revive provides dealers renewed visibility when a closed-lost shopper is back in-market and equips their sales team with timely, actionable intelligence to re-engage at exactly the right moment with the right offer.”

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