Dealers must meet commercial EV buyers halfway by arming sales teams with a broader and deeper understanding of the factors that drive those purchases, including total cost of ownership and charging infrastructure, writes EVAI founder Ian Gardner in his latest contribution to DealerELITE.

More EV sales means more EV service opportunities, both of which may require an investment in purpose-built technology focused on maximizing operational efficiency while helping fleets transition to electric and hybrid powertrains.

“This level of advanced insight gives dealers a powerful opportunity to strengthen relationships with fleet partners, offering longer-term opportunities to sell and service ICE vehicles today, with a clear transition plan into EVs for tomorrow,” Gardner writes.

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