Overfuel Adds Visitor Identification, Reengagement Tools for Dealer Websites
Overfuel has partnered with On.Page to offer its dealer clients visitor identification and multichannel reengagement tools designed to reach the roughly 97% of website visitors who leave without converting.
On.Page reports its AI-powered technology identifies up to 90% of anonymous visitors at the individual level, enabling reengagement through email, direct mail, ad platforms and consent-based SMS, according to a release. Overfuel is On.Page’s exclusive automotive retail website partner through April 2027, with a performance-based extension available through October 2027.
“The automotive industry has spent years optimizing for the 3% of website visitors who convert, while missing opportunities to engage the other 97%,” writes Alex Griffis, CEO of Overfuel.
