Agentic AI advertising solutions provider Synter has announced a series of platform enhancements designed to close the “execution gap” in automotive advertising.

In a release, Synter CEO Joel Horwitz says a lack of “tools, skills and guardrails” prevents dealers and other business owners from realizing the true potential of AI-driven campaigns.

“Claude can write you an ad strategy. ChatGPT can write you an ad strategy. What none of those tools can do is log into 12 platforms, set up the campaigns, manage the creative, track the attribution, and optimize in real time,” Horwitz writes. “That’s the gap Synter fills — and with this release, we’ve made that execution layer dramatically more capable. … The moat isn’t the model. It’s the harness we’ve built around it.”

New features include the ability to generate and deploy creative across multiple formats from a single interface, simultaneous launches across 12-plus platforms, end-to-end tracking and agentic AI video scoring, according to the release.

Read more at Synter