TruVideo is set to launch TruLabs, a new, interactive, AI-driven “innovation hub” designed to allow visitors to demo new fixed ops-facing wearable tech and engagement tools.

Located in Booth 4270W at the 2026 NADA Show (Feb. 3–6, Las Vegas), TruLabs will feature TruVideo’s XReal smart glasses, TruTire computerized tire and tread inspector, RCS for Business customer engagement platform, Video Quality Scores and AI-powered generative marketing and verbal inspection capture tools.

In a release, TruVideo founder and CEO Joe Shaker says customer loyalty is earned through “trust and transparency.”

“But what we’ve come to understand is that it’s personalized experiences that bring customers back every time,” Shaker adds. “We use cutting-edge AI and advanced analytics to turn raw data into actionable insights for each dealer. When you use data the right way, you give customers the power to create their own experiences. And what could be more personalized than that?”

Learn more at TruVideo