Conversica has launched Ignite, an AI-native “revenue activation platform” built to unify customer, vehicle, sales, service and conversation data across the systems franchised dealers already use.

In a release, executives say Ignite surfaces revenue opportunities embedded in dealer data — including owners nearing equity or lease milestones, declined service, lost service retention and overlooked F&I opportunities — and activate them through two-way, omnichannel customer conversations.

“Dealers already have the relationships, service history, local presence and customer data to deliver that experience in a more trusted and personal way,” writes Conversica CEO Mike Gilson. “The problem is that too much of that context is locked inside disconnected systems. Ignite puts that context to work, helping dealers compete on trust, activate more revenue from the relationships they already have, and prove that doing right by the customer is also the most profitable way to run the business.”

The platform is built to operate across a dealer’s existing DMS, CRM and communication channels without requiring system replacement, according to the release.

Read more at Business Wire