Cars.com’s new AI-powered inventory video solution was designed to work in combination with advanced attribution tools to give dealers end-to-end insights on each customer’s journey from ad exposure to vehicle purchase.

The video ads are VIN-specific, executives note, and early testing shows they are converting leads at double the usual rate. At launch, the tool is limited to new and certified pre-owned units.

“We are not just driving traffic; we are driving profit for our dealer partners,” writes Chief Commercial Officer Lisa Gosselin in a release. “By putting AI-powered technology and market expansion tools in the hands of our customers, Cars.com is connecting highly engaged shoppers with the right inventory, driving twice the lead conversion, and ensuring our partners grow faster and more profitably.”

Cars.com will demo the video ads — along with new tools dedicated to market area expansion, appraisal and reporting — in Booth 3723W at this week’s 2026 NADA Show.

In November, Cars.com launched Carson, a new “conversational” agentic AI search tool.

Read more at Cars.com