The newest addition to DAS Technology’s Consumer Data and Experience Platform is AI-powered, “hyper-personalized” videos designed to help dealers engage car shoppers with tailored content, the company announced.

Executives say the new tool creates sales, trade-in and appointment-scheduling opportunities. Videos include the shopper’s name, current vehicle and equity situation, among other details, facilitated by CRM and DMS data integration.

“Our commitment remains focused on enabling dealers to achieve improved unit sales and vehicle profitability results through more effective engagement with dynamic content,” writes DAS Technology COO Jason Barrie in a release. “CDXP AI-powered vehicle sales videos are a natural evolution in the solution — born from our drive to innovate as well as our deep understanding of what truly motivates consumers.”

Read more at DAS Technology