EV Market Gains Ground in March, Tesla Still Most Considered
The latest J.D. Power report finds EVs accounted for 9.3% of all U.S. sales last month, up from 8.4% in March 2024. Tesla remains the most considered EV brand despite a steadily declining share of the segment, down from 20.5% a year ago to 18.2% in March 2025.
“Amid widespread speculation about the future of the EV market following the Trump administration’s plans to end federal EV incentives and a flurry of news about the effects of newly announced tariffs on the auto industry, consumer sentiment toward EVs has not shifted as wildly as the headlines may suggest,” analysts write.
The report finds the number of “very likely” EV buyers among active new car buyers declined slightly to 23%, including 20% of Republican respondents and 30% of Democrats.
