FTC Targets 97 Dealers Over Deceptive Pricing Tactics

The Federal Trade Commission is sending letters warning 97 U.S. dealerships and dealer groups that they “may be advertising prices for cars that are lower than what you actually charge customers,” writes the author, Director of Consumer Protection Chris Mufarrige.
Mufarrige notes the FTC has yet to reach “any conclusions” as to whether the targeted dealers are engaged in deceptive pricing tactics but is “concerned” they may be.
Mufarrige lists required fees, down payments and dealership financing, as well as rebates and discounts not available to all customers, among the factors that must be accounted for in advertised prices.
“The Trump-Vance FTC is committed to preventing auto dealers from misleading consumers with low advertised prices and then adding on mandatory fees at the end of the purchasing process,” Mufarrige writes in an accompanying release. “The FTC will remain focused on monitoring auto dealerships to ensure that the market functions efficiently and competitors are transparently competing on price.”




