Cox Automotive has integrated Fullpath’s AI-powered customer data platform directly into its VinSolutions CRM, giving dealers who use both solutions access to Fullpath’s website analytics and AI-generated shopper profiles without leaving their CRM workflow.

In a release, executives say the upgrade is being rolled out to all mutual customers through the end of the year, noting that Fullpath’s CDP data — including behavioral signals, in-market indicators and AI-powered customer summaries — will appear in the VinSolutions customer records sales teams already use, with no second login required.

“Capabilities that used to require a separate platform and a separate budget are now built directly into the system they already know,” writes Jessica Stafford, Cox’s SVP of consumer solutions.

Cox acquired Fullpath in April, promising dealers the ability to deliver highly personalized shopping experiences to potential customers.

Read more at Cox Automotive