Impel, RockED Partner to Launch Dealer AI Training Course

Sep. 1, 2025 | |

Automotive AI solutions provider Impel and mobile training provider RockED have launched the Automotive AI Certification Program and the Advanced Automotive AI Certification Program for dealership workers and managers.

Available now on the free RockED mobile app, the programs include more than 70 on-demand, short-form videos covering a wide range of AI-specific topics, all designed to help dealerships stay ahead of — and capitalize on — the latest in dealer- and car buyer-facing technology.

“AI is fundamentally changing how work gets done in automotive retail, and that shift requires more than just new tools, it demands new capabilities,” writes Matthias Stoever, CEO of RockED, in a release. “By delivering engaging, accessible learning experiences directly to the devices of dealership employees, we’re meeting learners where they are and helping them rise to where the industry is going.”

Read more at Impel