Numa has launched Operator, a precision call routing system with an AI receptionist programmed to determine why each customer is calling the dealership and carry that context through the transfer, eliminating the need to start over or restate information.

Executives say Operator answers first on every line and routes calls to the correct destination based on what the customer needs rather than which department name they guess. The system also passes the reason for the call to the employee who picks up.

“Answering the phone was never the hard part,” writes Tasso Roumeliotis, co-founder and CEO of Numa. “It is knowing exactly who in the store can help this customer, right now, and getting them there without making anyone repeat themselves. That is the job Numa’s Operator with Precision Routing does on every call, on every line.”

Numa recently acquired SocketTime to deepen its AI operating system across the full fixed-ops workflow.

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