Protective Asset Protection will serve as the American International Automobile Dealers Association’s official vehicle service contract provider sponsor, the company announced.

“This partnership gives us the opportunity to showcase what Protective has to offer to AIADA members,” writes Protective SVP Rick Kurtz in a release. “AIADA’s advocacy work on behalf of its members is invaluable, and we are proud to stand alongside an organization that fights so hard for the dealers it represents. We look forward to supporting AIADA members with the tools, resources and vehicle service contract solutions they need to thrive.”

The sponsorship will connect Protective’s F&I products, dealer support services and educational content with the association’s 9,400-plus U.S. dealer members and prominent position the provider at AIADA events and in official communications.

“Our members represent some of the most dynamic dealerships in the country, and they deserve access to best-in-class solutions that help them serve their customers and grow their businesses,” says Cody Lusk, President and CEO of AIADA. “Protective’s reputation for quality products and dedicated dealer support makes this a natural fit for our association, and we look forward to the value this alliance will deliver to our members across the country.”