Dealertrack Gets Point Predictive Deepfake and Synthetic ID Detector
Dealertrack (div. Cox Automotive) has integrated BorrowerCheck by Point Predictive, an advanced, AI-based identity verification solution specifically designed to counter the trend toward increased deepfake and synthetic ID fraud.
In a release, executives say BorrowerCheck integrates “seamlessly” with Dealertrack’s digital contracting workflow, offering a unified identity, employment and income verification solution that saves time for dealership personnel and improves the customer experience.
“Industry analysts are predicting as much as $10 billion in fraudulent automotive transactions in 2026,” writes Cox Automotive Associate Vice President Joey Yates. “Dealers need help right now mitigating that risk. We’ve answered their call with a fully integrated fraud prevention solution powered by Point Predictive that works seamlessly with our market-leading compliance solution that thousands of dealers use every day.”
