EFG Companies has launched Lifetime Start Battery Protection, a new F&I product designed to boost service retention by keeping customers engaged with routine maintenance and ownership verification checks.

“This program turns a routine pain point into a powerful retention strategy,” EFG CRO Eric Fifield writes in a release. “As new vehicle sales decline and consumers struggle with economic challenges, this program gives dealers a built-in reason to reconnect with customers, while customers gain confidence knowing they’re protected from unexpected battery failures.”

Lifetime Start Battery Protection is available now for new and used car buyers, offering a choice of standard or enhanced coverage, according to the release.

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