Penske Leads in Q3 New Vehicle Gross as Big 6 Report Declines

Nov. 6, 2025 | |

Third-quarter investor reports posted by America’s six largest publicly traded dealer groups show Penske Automotive leading the pack with a gross profit of $4,726 per new vehicle. But that is 7.3% less than Penske produced in Q3 2024, heralding discouraging year-over-year reports from all six groups.

Joining Penske in the $3,000-plus club are Asbury Automotive Group at $3,350 (-5.1%), Group 1 Automotive at $3,250 (-4.6%) and Sonic Automotive with $3,001 (-1.5%).

AutoNation’s new vehicle PRU fell 18.7% to $2,281 while Lithia Motors reported an 11.2% decrease to $2,864.

President and CEO Daryl Kenningham describes Group 1’s overall results as “outstanding” in a release accompanying the report.

“Used vehicles, aftersales and F&I each achieved record performance, with aftersales supported by continued momentum in customer pay and warranty work,” Kenningham writes. “New and used vehicle sales grew year over year, reflecting healthy consumer demand.”

New vehicle sales were strong in the third quarter, encouraged in part by the Sept. 30 expiration of a $7,500 federal tax credit for EVs and some hybrid vehicles. But experts have expressed concerns about affordability in Q3 auto finance market analyses, including a divergence of risk tiers charted in TransUnion’s Q3 2025 Credit Industry Insights Report.