The latest new vehicle sales reports filed with the Automotive News Data Center show U.S. dealers sold more vehicles in 2025 than in 2024 but performed better in the first three quarters of the year than in Q4 and December.

“While the U.S. light-vehicle market is expected to grow 1 to 2 percent to 16.2 million to 16.3 million in 2025, helped by strong sales in the first three quarters, analysts see volume dimming in 2026, weighed down by affordability, high borrowing costs, the impact of U.S. tariffs on pricing and weaker EV demand,” AN’s David Phillips writes.

Toyota sales increased by 8% year-over-year, followed by Hyundai (7.9%) and Kia (7%). Ford finished the year up 6.2% and General Motors improved by 5.6%, led by gains at its Cadillac (8.3%) and GMC (6.2%) divisions.

Factories reporting fewer U.S. sales in 2025 include Audi (-16.1%), Mitsubishi (-13.7%) and Volkswagen (-13%). Stellantis’s overall sales fell by 3.5%, including a 28.1% decline for the Dodge marque; Ram truck and van sales ticked down by 1.7%.

Phillips’s report also includes the latest incentive spending figures and 2026 sales forecasts.

Read the full report at Automotive News