Spyne co-founder and CEO Sanjay Varnwal believes the proliferation of dealership- and car buyer-facing AI tools should inspire marketers in other fields to invest in solutions designed to autonomously and efficiently engage prospective customers.

In “From Reactive to Proactive: What B2B Marketers Can Learn From Automotive AI Transformation,” a post at Demand Gen Report, Varnwal charts the auto retail’s AI-driven evolution from phone calls and contact forms to chatbots and data-rich leads.

“This isn’t just an automotive story. It’s a glimpse into the next phase of demand generation: when marketing systems stop waiting for humans to trigger them and start learning, deciding and acting on their own,” Varnwal writes.

Read more at Demand Gen Report