Texas Dealer Debuts AI-Based CRM Built to Boost Sales, Close Process Gaps

Sep. 3, 2026 | |

Kayalar Motors founder Selcuk Kaya has announced the launch of Nemroot, a new customer management platform powered by AI. Nemroot is billed as an “sales performance operating system” and an improvement on the traditional CRM model.

Kaya tells WKOW that Nemroot was tested at multiple dealerships, including his Houston-area rooftops, and was specifically designed to attack common, resolvable issues such as missed leads, inconsistent follow-up, communication bottlenecks and inefficient processes.

“Technology should solve real business problems — not create new ones,” Kaya says. “Every feature inside Nemroot was inspired by challenges we personally experienced inside dealerships. We didn’t build software based on assumptions; we built it based on years of operating successful dealerships.”

Read more at WKOW